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Google amp disable ios12/28/2023 "Today, AMP continues to be a helpful way for websites and publishers – especially those without large development teams – to easily create great web experiences. “AMP is an open-source framework that was collaboratively developed with publishers, tech companies, and Google as a way to help web content load faster – at the time it was created, it took 19 seconds on average to load a mobile webpage on a 3G connection. “Bypassing the AMP cache goes against the choice sites have made to deliver a fast, high quality experience for their visitors. “These allegations are misleading, conflate a number of different web projects and standards, and repeat a number of false claims,” the spokesperson said in a statement. In an email, a Google spokesperson pushed back against Brave's claims. "And, Google uses AMP to further entrench its monopoly, forcing the technology on publishers by prioritizing AMP links in search and favoring Google ads on AMP pages." ® Updated to add "AMP technology is bad for privacy because it enables Google to track users even more (which is already a ton)," said DuckDuckGo via Twitter. Moreover, Sahib and Snyder in a footnote argue that Core Web Vitals, an alternative performance-scoring system Google adopted for privileged page placement – for which AMP pages score well – is simply an attempt to appear "open" to regulators. In a blog post, Shivan Kaul Sahib, Brave privacy product manager and engineer, and Peter Snyder, senior director of privacy, argue that AMP harms web privacy and security while furthering Google's monopolization of the web.ĪMP, they argue, gives Google more data about what people are doing on the web, confuses users into thinking they're interacting with publisher websites when they're really interacting with Google's servers, and pushes the web onto Google infrastructure and technology. Nonetheless, rivals like Brave and DuckDuckGo – having ridden dissatisfaction with Google's privacy practices to 50 million monthly active users and a daily query rate of close to 100 million respectively – show little enthusiasm for AMP. Google Search liaison Danny Sullivan also said, "AMP didn't and doesn't cause pages to rank better in Search." He added that while AMP was once an eligibility requirement for Top Stories carousels on mobile searches, that practice was ended last year. "Engineers at Google designed AMP in partnership with publishers and other tech companies to help web pages load faster and improve the user experience on mobile devices – not to harm header bidding," the company said in a blog post responding to the claims revealed in the third amendment complaint. Google has denied these claims and maintains that AMP is here to help make the web better. "Specifically, Google made AMP unable to execute JavaScript in the header, which frustrated publishers’ use of header bidding," the third amended complaint claims. The December 2020 antitrust lawsuit brought by Texas and other US states alleging anticompetitive behavior from Google in the digital ad sector describes AMP as an effort to defeat "header bidding," a way for multiple ad exchanges to participate fairly in automated ad auctions that allegedly threatened Google ad revenue. In the years following the announcement of AMP in 2015, the technology was derided for sending web traffic to a cache on Google's servers instead of to the website implementing AMP pages and for disempowering publishers. Google's competitors and critics see things differently. Google's 'Be Evil' business transformation is complete: Time for the end game.Google deliberately throttled ad load times to promote AMP, claims new court document.At Chrome summit, developer asks: Why should anyone trust Google? Google and Facebook's top execs allegedly approved dividing ad market among themselves.Its goal, Google claims, is a better user experience because AMP pages load faster than web pages built with standard web technology. Those loading or sharing a Google AMP page via DuckDuckGo's iOS, Android, or Mac apps, or using its Chrome or Firefox extensions, will see the publisher's regular webpage instead of the Google AMP version.ĪMP, as Google describes it, is a way to create web pages using a subset of HTML, JavaScript, and CSS, along with unique markup and a CDN for caching. DuckDuckGo on Tuesday said its app and extensions now protect against Google AMP.
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